Last updated 7/15/2024
<aside> đź’ˇ This is a document where I intend to communicate to my team, peers, and others how I work, my quirks in what I prefer, and my overall approach to work to get a better understanding of who I am. Since this is typically left up to others to infer, I thought I would be direct in telling others what I value, my idiosyncracies (some positive, some negative), and how I approach work.
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So, with that, here it goes:
I love helping and prefer "teaching you to fish" over "giving you a fish.” If I'm overloaded, I'll let you know, but please approach me if you need help, and don't feel bad about it.
Make decisions quickly and focus your effort on impactful work. I also want to ruthlessly cut what doesn’t lead to impact. If you feel that you’re working on something that won’t help you make progress toward your goals, don’t suffer in silence.
If I encounter an issue, I often approach the one I know who will care about it and see it through. Just showing up isn’t enough; show me that you care about what you’re working on.
If there’s something on your mind, just tell me. I’d rather hear about something directly vs hearing about it indirectly.
Some aspects of marketing are hyper-measurable. For those, set up systems to glean meaningful data that can help you improve. Other aspects of marketing are not that measurable, at least not directly. Move up the stack and find some way to measure success, but be comfortable knowing some unknowable and unprovable things. When unsure, work backward until you have something tangible you can point toward.
As the ramifications for IDFA deprecation/ATT come into view, probabilistic thinking is more important than ever.
This obviously can have a subjective definition, but to me, “what matters” is the reason why we are employed: driving marketing awareness, interest, desire, and action. It's easy to get overwhelmed, but if you ever doubt what to do next, focus on the activities that move the needle. Use our goals as your guide.
Blaming others and the “CYA” mentality drives me crazy. I don’t care whose “fault” something is. If a mistake’s been made, it's ok if we catch it early, learn from it, and don't repeat it. It’s cliché, but when mistakes happen, I’m interested in what we can learn from them and how we prevent them from happening again, not who did it.
Much like #2, I value those who can take the ball and run with it independently. Treat something as your baby, and as long as you’re working toward things that matter (#5), I have confidence that positive outcomes are not far off.